Privacy Policy
Last Updated: January 2026
Avalon Enterprise Ltd ("we," "us," "our," or "Company") operates the website avalon-enterprise.co.uk. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information in connection with our website and services.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, phone number, and other contact details you voluntarily provide when registering or contacting us.
- Technical Information: Your IP address, browser type, device identifiers, and operating system.
- Cookies and Tracking: We use cookies, pixels, and similar technologies to track your activity and preferences on our site.
- Usage Data: Pages visited, time spent on pages, referral sources, and clickthrough behaviour related to affiliate offers and casino links.
How We Use Information
We use the information we collect for the following purposes:
- Analytics and site performance monitoring to understand user behaviour and optimise content.
- Affiliate tracking and commission attribution when you click through to casino partners.
- Improving site functionality, user experience, and service offerings.
- Communicating with you regarding updates, promotions, and relevant information (with your consent).
- Compliance with legal obligations and fraud prevention.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track usage patterns and site performance (e.g., Google Analytics).
- Affiliate Cookies: Used by casino partners to track referrals and conversions.
- Marketing Cookies: Enable retargeting and promotional messaging.
You can control cookies through your browser settings or opt out by clicking "Manage Cookies" on our website. Note that disabling certain cookies may affect site functionality.
Third-Party Links
Our website contains links to casino operators and other affiliate partners. We are not responsible for the privacy practices, terms, or content of these third-party websites. We strongly encourage you to review their privacy policies before providing any personal information or participating in gambling activities. Gambling operators and affiliates are subject to their own data protection obligations.
Your Rights
Under UK GDPR and the UK Data Protection Act 2018, you have the following rights:
- Right of access to your personal data.
- Right to rectification of inaccurate data.
- Right to erasure ("right to be forgotten") under certain conditions.
- Right to restrict processing.
- Right to data portability.
- Right to object to processing, including direct marketing.
- Rights related to automated decision-making and profiling.
To exercise these rights, please contact us using the details below. We will respond within 30 days (extendable to 90 days for complex requests).
If you are a US resident, additional rights may apply under the California Consumer Privacy Act (CCPA) and similar state laws. Please contact us for more information.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, and resolve disputes. Typically:
- Personal contact information is retained for 3 years after last interaction, unless you request deletion.
- Analytics and usage data are retained for up to 26 months.
- Affiliate tracking data is retained as required by our partners and applicable law.
You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have any questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us:
- Email: privacy@avalon-enterprise.co.uk
- Website: avalon-enterprise.co.uk
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.
Please note: Gambling involves risk. If you or someone you know is struggling with gambling addiction, support is available through GambleAware.co.uk and Gamblers Anonymous.